.webp)
Lattes, September 8, 2026
Septeo Group announces the acquisition of Backyou, adding the missing link to its Hospitality division’s software value chain: MICE sales and management for groups, seminars, and events. Backyou will continue to develop as an open platform available to the entire market, while its expertise and technology will gradually be integrated into Septeo’s PMS and CRS solutions, which are deployed across all Hospitality sectors in Europe.
Septeo, a European business software publisher, announces the acquisition of Backyou, a cloud-based solution dedicated to group and event sales and management. Backyou’s team of around 30 employees will join the Septeo Hospitality division. Its CEO, Antoine de Corson, will remain at the helm of the company and take responsibility for the division’s MICE offering.
With this latest acquisition, Septeo is continuing its strategy of targeted acquisitions designed to expand its software value chain. This already covered distribution, reservations, revenue management, customer relationship management, payments, and performance analytics. With Backyou, the Group is now adding group, seminar, and event sales and management across all its markets: hotels, campsites, holiday residences, holiday villages, and wellness establishments.
Drawing on 13 years of experience, Backyou supports more than 2,000 establishments in 32 countries. Its platform digitalises the entire sales and operational cycle for groups and events, from lead capture through to performance management. It also incorporates several artificial intelligence features designed to support sales and operational teams.
Joining Septeo Group will not change Backyou’s open model. The solution will continue to be developed, marketed, and deployed for all Hospitality professionals, whether they use a Septeo PMS or another PMS available on the market. Existing customers will retain their solution, workflows, and integrations, while software publishers and technology partners will continue to rely on Backyou’s API and integration ecosystem.
“Joining Septeo gives us the resources to accelerate without compromising what makes us strong. Our priority remains unchanged: to stay at the forefront of innovation and improve the MICE performance of every establishment, regardless of its size, organisation, or PMS. We will continue to develop an open platform, backed by Septeo’s innovation capabilities and European presence.” - Antoine de Corson, CEO of Backyou
Septeo’s Hospitality division currently serves more than 10,000 customers in Europe, with an increasing share of its revenue generated outside France. Backyou strengthens this momentum: the company operates in 32 countries, generates 17% of its business internationally, and has recorded revenue growth of more than 100% since January 2025.
“Backyou will accelerate our expansion across the European market in a segment where no single player has yet established itself on a continental scale. By connecting sales demand with operational execution and revenue management, we now have the expertise, technology, and deployment capabilities required to establish a European benchmark for group and event management.” - Jean-Paul Grimalt, CEO of Septeo Hospitality
Septeo is a European leader in highly specialised business software solutions that incorporate artificial intelligence to serve regulated professions. Operating in highly regulated markets, the Group designs business solutions enhanced by data and technology to support its customers’ performance, compliance, and sustainable value creation.
Septeo supports more than 400,000 professionals in key sectors including legal services, accounting, real estate, human resources, hospitality, and education. Through these applications, the Group’s software indirectly reaches more than 50 million citizens each year. With more than 3,600 employees, a growing European presence, and over €100 million invested in R&D every year—much of it dedicated to AI—Septeo aims to become the European champion of highly differentiated, technology-driven business software, while ensuring independence and sovereignty for its customers.
The Septeo Hospitality division was established in 2023 following Septeo Group’s acquisition of Sequoiasoft. It has become one of France’s leading providers of software solutions for the Hospitality and Wellness industries, notably through Sequoiasoft’s acquisitions of Qualitelis, RevenuePilot (e-axess), and MasterCamping, as well as Septeo’s acquisitions of Cool’n Camp, Witbooking, RevControl Data, Misterbooking, and Aquao.
With more than 10,000 customers in Europe and worldwide, the division serves every segment of the Hospitality industry: hotels, campsites, holiday villages, holiday residences, student and senior residences, spas, thermal spa facilities, and thalassotherapy centres, whether they are independent establishments, part of a group, or affiliated with a chain.
Find out more: www.septeo.com and www.septeo.com/hospitality
Backyou is a cloud-based sales and management solution for groups, MICE, and events, designed for Hospitality businesses. Drawing on 13 years of industry expertise, it digitalises the entire customer journey: multichannel enquiry capture, lead qualification, CRM, quotations and sales proposals, customer portals, contracts, invoicing, payments, event function sheets, room scheduling, and dashboards. Used by more than 2,000 establishments in 32 countries, Backyou supports independent hotels, hotel groups and chains, holiday villages, campsites, hostels, and event venues. Its open platform is powered by artificial intelligence, an API, and integrations with the Hospitality ecosystem’s leading solutions.
Find out more: www.backyou.io
Isabelle Viale — Marketing Director, Septeo Hospitality
isabelle.viale@septeo.com — +33 (0)6 59 48 72 76
Septeo | European Publisher of AI-Native Software
Septeo develops AI-native software to support digital transformation and improve the performance of professionals across Europe.
.svg)
