If you want to market your hotel, campsite or tourist accommodation, you need two specific software solutions to boost your sales:
A powerful booking engine to increase your direct bookings and additional sales
Choosing an ergonomic booking engine that enhances your visual elements and your store is the key to an attractive buying process and online customer experience. It will be your ally to convert the maximum number of visitors to your website into effective bookings.
Choose a booking engine that is connected and synchronized with your PMS to effortlessly promote your available accommodations/rooms in real-time and at the best price.
Your booking engine is your best sales tool: if you are a group or a chain, you must offer counter proposals in case of unavailability, as well as complementary services to improve your clients' experience and support your cross-selling or up-selling strategy.
A channel manager to automate, customize and control your marketing on all booking channels
The channel manager makes your facility and your availability combined with specific pricing strategies for specific channels or markets visible. In this way, you can extend your marketing to GDS (global distribution systems), to online or traditional travel agencies, or to direct booking engines through your website or social networks.
A reservation center to centralize and automate the complete marketing of my group of establishments
The Central Reservation System guarantees that rooms will not be overbooked.
Septeo Hospitality's software solutions include two types of offers, corresponding to different profitability and marketing strategies:
- Choose a native booking engine and/or channel manager, developed by Septeo Hospitality and integrated directly into the software. This option is aimed at small establishments that do not wish to invest more in third-party booking engines or channel managers, which are more complete and expert, but also more expensive. That's why our IT solutions for the hotel and restaurant and resort industries are connected to the world's three leading online travel agencies: Booking.com, Expedia and Airbnb.
- Opt for connectivity with a market-leading booking engine or channel manager. This solution is best suited to establishments wishing to control their distribution on several platforms, on more than two or three sales channels and in several geographic markets. Septeo Hospitality is a preferred technology partner of the world's leading reference solutions and offers connectivity and synchronization of our PMS with these different systems: Synxis by Sabre, ReservIT, d-Edge, Siteminder, TravelClick by Amadeus, etc.
Analyzing the performance of each booking channel is essential to optimize your distribution strategy: commission rate, cancellation rate, RevPar per sales channel, etc.
Before choosing a PMS, booking engine and channel manager, ask yourself these questions:
- Are channel manager bookings removed from my real-time stock in my PMS software?
- Does the channel manager allow me to address all the target markets I want to address worldwide?
- Is the interface of my channel manager easy to use?
- What is the final cost of all my management software solutions (PMS + booking engine channel manager + online reputation + CRM + revenue management + client application, etc.)?
- Do you use a grouped inventory model?
- Does the system provide detailed reports?
- Does my PMS have an online booking engine?
- Is bank card data passing through the booking engine and channel manager protected and stored in a PCI-DSS compliant digital safe?
- Is my PMS connected to my channel manager or to the booking engine imposed by my integrated or voluntary chain?
